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Lesson 5: Strategy, Campaigns and Tactics

This session will introduce strategic planning, campaigning and tactical choice as essential components of effective advocacy.  It will offer a strategic framework for analyzing campaigns and movements.  It will also examine different tactics available to organizers and explore issues involved in tactical choice.  During this lesson special emphasis will be put on strategic goals and campaign objectives, against which tactic’s success –failure evaluation should be run.

This session will introduce the concept of human rights advocacy and examine how it has changed in the...
This session will explore storytelling as means of presenting both abstract concepts related to human...
This session will examine visuals which can be used in online campaigns with a main focus on photography,...
This session will explore a range of online tools that are often used to reach a target audience and...
This session will introduce strategic planning, campaigning and tactical choice as essential components...
This session will explore how people change their minds and behavior as a result of advocacy efforts...
This session will present ways to build and maintain networks which can be used for information dissemination,...
In this final session we will build a campaign based on the concepts explained in the course and put...

Date

2014

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