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Lesson 8: Building a Campaign

In this final session we will build a campaign based on the concepts explained in the course and put in use acquired skills and tools introduced in the course.  In order to build a campaign, participants will first define objective, analyze target audience, develop appropriate message, setting up networks and choose adequate tactics which can be spread online using this network. Campaigns built by participants will be examined, discussed and evaluated.

This session will introduce the concept of human rights advocacy and examine how it has changed in the...
This session will explore storytelling as means of presenting both abstract concepts related to human...
This session will examine visuals which can be used in online campaigns with a main focus on photography,...
This session will explore a range of online tools that are often used to reach a target audience and...
This session will introduce strategic planning, campaigning and tactical choice as essential components...
This session will explore how people change their minds and behavior as a result of advocacy efforts...
This session will present ways to build and maintain networks which can be used for information dissemination,...
In this final session we will build a campaign based on the concepts explained in the course and put...

Date

2014

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